tag:blogger.com,1999:blog-9668222981025667272024-02-07T18:34:25.532-08:00Ben Nagelbennynagelhttp://www.blogger.com/profile/10134686556618780385noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-966822298102566727.post-21966102394638186692012-04-30T10:04:00.001-07:002012-05-03T22:20:11.926-07:00What's next?<span style="background-color: black; color: white;"><br /></span><br />
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<span style="background-color: black; color: white;">This entry is going to be predominantly based around recent news articles, and
what’s in store for apple in the future.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;">The
first three months of 2012 saw global shipments of tablet devices and e-readers
slump 38.4% to 17.4 million, although this is somewhat an unreasonable
statement as this is compared with a fourth quarter pumped up naturally by the
holiday gift giving season. Despite this “slumping”, tablet sales over the past
few years were up a huge 120% - again showing that the world is becoming more
and more reliant on mobile devices (Apples Core Competency) and shifting away
from desktop and laptop computers.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;">Apple’s
move to position the iPad as an all purpose tablet rather than just a “content
consumption device” as paid dividends amongst consumers, both educational and
commercial buyers. What I find interesting is the decision by Apple to still
sell their iPad 2 on the market. Usually with Apple iPads and iPhones, they
will sell what remaining stock they have of the older device and discontinue
making it. But their decision to keep a lower priced iPad 2 on the shelves
seems to be paying off as well. As a result, Apple’s performance in the “post
holiday hangover” saw it outmuscle their Android-powered tablet rivals.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;">Apple
shipped 11.8 million iPads during the first quarter of 2012 (down from 15.4
million units in the fourth quarter of 2011), and their worldwide market share
rose 14% to 68% . So overall, Apple is kicking goals when it comes to the
tablet market, although new competition is on the rise with Samsung and Lenovo
both beginning to gain traction with new products.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;"><o:p></o:p></span></div>
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<span style="background-color: black; color: white;">In
other news, according to zdnet.com we are going to have to wait until 2014 for
Apple TV. Apparently the television market is on somewhat shaky ground and
Apple want to stay away from this until it’s settled down again. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial;">Japan’s three biggest television set makers — Sony, Sharp, and Panasonic
— reported </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; border-bottom-color: windowtext; border-bottom-style: none; border-bottom-width: 1pt; border-image: initial; border-left-color: windowtext; border-left-style: none; border-left-width: 1pt; border-right-color: windowtext; border-right-style: none; border-right-width: 1pt; border-top-color: windowtext; border-top-style: none; border-top-width: 1pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;">a combined loss of $21 billion in
2011 alone</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial;">. Samsung is faring
marginally better as its TV business’ profit grew to $467 million from $70
million in 2011.</span><o:p></o:p></span></div>
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<a href="http://i.zdnet.com/blogs/screen-shot-2012-04-27-at-220043.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="http://i.zdnet.com/blogs/screen-shot-2012-04-27-at-220043.png" width="400" /></a></div>
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<span style="background-color: black; color: white;">In the blog it is also noted that Apple
needs “<span style="border-bottom-color: windowtext; border-bottom-style: none; border-bottom-width: 1pt; border-image: initial; border-left-color: windowtext; border-left-style: none; border-left-width: 1pt; border-right-color: windowtext; border-right-style: none; border-right-width: 1pt; border-top-color: windowtext; border-top-style: none; border-top-width: 1pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;">a radical change of the user interface, integration of the TV
programming and data content, and use of gesture or voice control”, according
to J.P. Morgan analyst, Mark </span>Moskowitz.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;">As any Apple fan knows, they
are not ones to rush into a competitive market, and rather take their time with
product launches. The iPad was a work in progress long before the iPhone even
came out, this is probably why they are so good at what they do, everything is
so thought out and developed it is hard to go wrong.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;">So what is in store for the
future of Apple in the mean time?<o:p></o:p></span></div>
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<span style="background-color: black; color: white;">There
has been talk about <b>iPay</b>, a “more optimistic” mobile payment
system. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial;">Recent patents show the company
could be heading in the direction of allowing its iPhone and iPad users to
wirelessly pay for goods and services using NFC (Near Fiel Communication)
technology, basically we would just scan our phone to pay for an item and it
will appear on our bill/credit card history later – this technology is already
in Japan, so it is basically inevitable it will be everywhere else in a matter
of time, it’s just a matter of who gets in first.</span><o:p></o:p></span></div>
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<span style="background-color: black; color: white;">Secondly, there have been talks of <b>iCarrier</b>. Apple could
also be following the likes of AT&T and Verizon in the mobile carrier
space, offering its iPhone and iPad products on an in-house service.<o:p></o:p></span></div>
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<span style="background-color: black; color: white;"><span style="border-bottom-color: windowtext; border-bottom-style: none; border-bottom-width: 1pt; border-image: initial; border-left-color: windowtext; border-left-style: none; border-left-width: 1pt; border-right-color: windowtext; border-right-style: none; border-right-width: 1pt; border-top-color: windowtext; border-top-style: none; border-top-width: 1pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;">“Apple will soon provide wireless
service directly to the millions of iPhones and iPads already in the marketplace”.
It has the distribution channels in place and customer numbers to make the jump
from smartphone maker to network carrier a fairly simple one.</span> Plus,
as Apple has around 250 million credit cards on file, it would make for a
seamless billing experience, and a secure source of revenue. <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial;">No doubt the other networks would claim the move is
anti-competitive and kick up a fuss — as one would expect — but it would be a
unique move for the company should the regulators approve the plans.</span><o:p></o:p></span></div>
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<span style="background-color: black; color: white;">At least there’s plenty to keep the consumer market busy until a point
where Apple could bring out a television set.<o:p></o:p></span></div>
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<br /></div>bennynagelhttp://www.blogger.com/profile/10134686556618780385noreply@blogger.com0tag:blogger.com,1999:blog-966822298102566727.post-29365129742086035502012-03-26T17:00:00.001-07:002012-05-03T19:31:29.578-07:00Advertising<br />
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As already mentioned, Apple is a company like no other, not
only in their products, their research & development, their innovation but
also hugely in their advertising. Innovative products need innovative
advertising, and Apple has never been in short supply of that. “Since the
original Macintosh Super Bowl commercial in 1984, which mimicked imagery from
George Orwell’s 1984, Apple has maintained a style of homage to contemporary
visual art in many of its more famous ad campaigns”<o:p></o:p></div>
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When it came to the iPod, Apple again produced a very unique
and distinct advertising campaign. Looking at the image below, everyone without
even seeing an Apple logo on this billboard would know what this ad is for.
Apples iPod ads (whether they be TV commercials, print ads or posters) are
always fairly basic with a black silhouette of a person, white iPod and ear
phones on a bright and vibrant background. The whole idea of this promotion was to show that the person in the image could be you, it doesn't show race, hair colour, anything really, and the TV ad's always played different songs showing that the iPod really can be used by anyone.</div>
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“Few other brands out there can
claim to have such a level of recognition among consumers”.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghyphenhyphenMnDQbVaX64AJcoNLu09v81dUXfDFvZ6R-hsbWwbZodW3bXSd_MjpTkSUk4GMsuwxcIoboG5o8rkw-Jy_DLaLIk4dTWjVeSYE7m_Nuc1Cy0kDtVd9VYO9ydxvinvKkQ1yM7KN06wVGA/s1600/ipod+dancer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghyphenhyphenMnDQbVaX64AJcoNLu09v81dUXfDFvZ6R-hsbWwbZodW3bXSd_MjpTkSUk4GMsuwxcIoboG5o8rkw-Jy_DLaLIk4dTWjVeSYE7m_Nuc1Cy0kDtVd9VYO9ydxvinvKkQ1yM7KN06wVGA/s320/ipod+dancer.jpg" width="320" /></a></div>
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Another thing Apple did with its iPod is directly relate it
to plain white ear phones, something no other MP3 product had done. These ear
phones became recognised by everybody and effectively provided free advertising
on a mass scale for Apple – so smart!!<o:p></o:p></div>
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In more recent times the ads have naturally been increasing
and improving due to Apple’s increased numbers of products. In 2006, in order
to boost the sales of their computers (“Get a Mac” campaign), Apple released a
controversial series of 24 “I’m a Mac, I’m a PC” advertisements. Basically the
ads pointed out the flaws in the PC operating systems, and highlighted how
efficient and easy going the Mac was. The ads were entertaining and a huge
success.<o:p></o:p></div>
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<a href="http://www.youtube.com/watch?v=BpOvzGiheOM" target="_blank">Mac v PC - Broken Promises</a> </div>
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I know I haven’t touched on every aspect of Apple and their
advertising, but this is just an insight into the brilliance of Steve Jobs and
his team at Apple. “Perhaps no modern day market has captured the public’s imagination
like Steve Jobs. <o:p></o:p></div>
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Here is an interesting link to The Advertising Age: The 10
best ads to come out of Steve Jobs’ Reign at Apple. <a href="http://adage.com/article/news/apple-ads-steve-jobs-10-apple-advertisements/229465/" target="_blank">http://adage.com/article/news/apple-ads-steve-jobs-10-apple-advertisements/229465/</a></div>bennynagelhttp://www.blogger.com/profile/10134686556618780385noreply@blogger.com0tag:blogger.com,1999:blog-966822298102566727.post-35968365726408557812012-02-27T11:41:00.001-08:002012-02-27T11:41:25.421-08:00R&D<!--[if gte mso 9]><xml>
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<span style="font-size: 13.5pt;">As
mentioned in my previous post, Apple spends a huge amount on R&D, 2011 they
spent $575 million, and in 2012 so far they have spend over $750 million! While
this is a huge amount of money, in terms of percentage of sales (total sales
$46.3 million), it is nothing. In the past 5 years, the average percentage of
sales spent on R&D is 2.8%. The funny thing about this I find is that
Microsoft have spent $2.3 Billion in the same past quarter, and over the past 5
yeas have spent 13.8% of sales on R&D. When you think about this and think
about which company has brought out more products, or products that literally
change the world, you really have to think, what is Microsoft spending all
their money on… or, how is Apple just that successful!!<o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">Steve
Jobs was an incredible marketer and advertiser. What he did was unlike anyone
had done before; he truly was an advertising genius. As stated in the clip, <a href="http://www.youtube.com/watch?v=M-vZtSfqwlk">http://www.youtube.com/watch?v=M-vZtSfqwlk</a>,
Jobs was able to make Apples products “seem tantalising, like you had to have
it” it was almost portrayed as a “social obligation” to have the latest Apple
product. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 13.5pt;">Basically,
the other big companies such as Microsoft, Nokia, Google, Sony Ericsson etc all
spend a lot of money on innovation, but only occasionally come up with
something new and interesting. Jobs, insisted on maintaining a startup
mentality within Apple, (even with 30,000+ corporate employees) and this
combined with a focus on only a few projects at a time means Apple can spend
less on R&D and get much more for its investment. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">Through
their R&D Apple has created some of the most technologically advanced
products in the consumer electronics/computer software industry. These
innovative products though have not come out of the blue; Apple understands
that happy employees are more likely to work toward bettering their
organisation. It is a incredibly collaborative company, it has zero committees,
they are organised – as mentioned above – like a startup, one person is in
charge of iPhone OS software, one in charge of Mac Hardware, one person is in
charge of World wide marketing, etc. “We are the biggest startup on the planet”
(Steve Jobs himself in the interview <a href="http://www.youtube.com/watch?v=f60dheI4ARg&feature=related">http://www.youtube.com/watch?v=f60dheI4ARg&feature=related</a>)
<o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">There
is a huge amount of teamwork at the top of the company that filters down to the
rest of the company. Jobs spent his days meeting with these different groups,
and discussing what can be done to improve things, new ideas etc. “You have to
be run by ideas, not hierarchy”. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">Truly
unlike any other company, Jobs was well ahead of his time, and it has been incredible
to live through it all, and it is truly exciting to think about what more is in
the pipeline in the world of Apple and their incredible innovation. The fact a
company can bring out something so different to what is already in the market,
and in a matter of no time at all make the consumer feel as though they have
been left out if they don’t have it, is truly remarkable. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">Next
blog will focus predominantly on Apples unique Advertising efforts. Stay tuned!<o:p></o:p></span></div>
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<!--EndFragment-->bennynagelhttp://www.blogger.com/profile/10134686556618780385noreply@blogger.com0tag:blogger.com,1999:blog-966822298102566727.post-52627495573098812762012-02-05T10:14:00.000-08:002012-02-27T11:42:07.627-08:00Apple taking over the world<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 13.5pt;">I've
been an Apple lover since I bought my first iPod in 2005 off a mate for $60,
my obsession with Apple then took off in 2009 when I got my Macbook
and first iPhone (currently onto my 2<sup>nd</sup>). After doing some recent
studies on this innovative company I have developed a whole new respect and
admiration for Steve Jobs and Apple Inc. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">The
thing I find most incredible about Apple is its ability to develop technologies
and products that we, as the consumer, don’t even know we want yet. Every item
in the past decade that Apple has produced nobody really saw coming, and if
they did, it wasn’t to the extent to that which was actually produced. Apple
has been successful in every product over this time; I put this down to their
heavy focus on research and development. In 2011 Apple spent $575 million in
R&D, in the past 3 months alone they have spent a staggering $758 million –
to me, this suggests some amazing products and developments are to come – get
excited!<o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">According
to Wikipedia, the first successful personal computer to feature a mouse and
graphical user interface (GUI) was in fact the Apple Macintosh in 1984, a year
later Microsoft introduced Microsoft Windows. However the Macintosh was not
that successful and Windows took over the market and dominated for many years,
still today, despite Apple growing at an astonishing rate, their operating
system only accounts for just under 15% of the market. The reason for this?
Simply that Microsoft designed an operating system compatible with various
hardware, i.e. other computers, created by Dell, IBM, HP, Sony etc. This being
said, part of the reason Apple OS are becoming more popular is that they are
designed to fit perfectly in their own hardware – thus being able to tweak
things perfectly and really hit at being easy to use for the consumer. I myself
have found that using a Mac is so much more of a pleasure than Windows, there
are functions I use on my Mac on a regular basis that I never would have even
thought about when I used a Windows operating system – I’ll say it again, Apple
knows what it’s users want before we do!!<o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">Apple
bought Pixar animations in 1986, a move from Steve Jobs that would prove to be
extremely beneficial in the years to come. However it wasn’t until about 2001
when Apple released its first iPod that the company began to take off in a big
way, since then it has produced an array of products including different iPod
variations, MacBooks, iPads and iPhones. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">I
think that part of the reason Apple has been so successful is due to their
heavy focus on customer satisfaction and fulfilment – everything they have
designed has been based around the simplicity for a user and they continue to
focus on this (as mentioned with their R&D expenditure). Along with this
has been a heavy increase in advertising, between 2010-2011 ad spending increased
35% from $691M to $933M. This has clearly been beneficial as can be seen
through their increased revenue but also the fact that you could ask just about
anybody to describe an Apple ad and they could, wether it be about the iPod and
a black silhouette dancing with a white iPod and ear phones on a very bright
background, or the two guys talking named Mac and PC talking about why one is
better than the other. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">Basically,
Apple is taking over the world – at this stage it doesn’t seem to be a bad
thing, but only time shall tell. Fingers crossed it all stays good. <o:p></o:p></span></div>
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<span style="font-size: 13.5pt;">In
my next blog I will focus more heavily on Apples R&D efforts. Stay tuned! <o:p></o:p></span></div>
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<br /></div>bennynagelhttp://www.blogger.com/profile/10134686556618780385noreply@blogger.com0tag:blogger.com,1999:blog-966822298102566727.post-91194495855210306032012-01-18T13:39:00.000-08:002012-03-26T16:57:53.979-07:00Post One!<span style="color: yellow; font-size: x-large;"><strong>Testing my first post for my Internet Marketing class!</strong></span>bennynagelhttp://www.blogger.com/profile/10134686556618780385noreply@blogger.com0